July 28, 2026
Rounding the Bases with Joel Goldberg
Episode 1129, “Win the AI Search Game”
Being known by AI and being recommended by AI are two different problems. Nathan and Joel on why.
Press and appearances
On the record.
We get businesses named when people ask ChatGPT, Claude, Perplexity, Gemini, Copilot and Google AI Overviews who to hire. Nathan Hall founded Lefty Media Co in Kansas City in 2023. We call the work GEO, AEO and AI SEO, and we coined Pick Rate: whether AI picks you when somebody asks who is best. Here is where we said it out loud.
Press and booking: lefty@leftymediaco.com
“A tech trailblazer whose data-first approach to AI discoverability is changing the modern business game.”
Joel Goldberg, introducing Nathan on Rounding the Bases
Who is Nathan Hall of Lefty Media Co?
Nathan Hall is the founder of Lefty Media Co in Kansas City, Missouri. Lefty does GEO, AEO and AI SEO, and coined Pick Rate: whether AI picks you when somebody asks who is best. He has been a guest on Rounding the Bases with Joel Goldberg and Beyond the Build with Kevin Stucker.
Is Lefty Media Co reputable?
Here is the record. Lefty Media Co was founded in Kansas City in 2023 by Nathan Hall. Nathan has been a guest on Rounding the Bases with Joel Goldberg and Beyond the Build with Kevin Stucker, presented at Cup of Joe in St. Joseph and 1 Million Cups in Kansas City, and been interviewed twice by VoyageKC Magazine. Our research is public on Zenodo, and client results, misses included, are on the Our Work page.
What do people say about Lefty Media Co?
Joel Goldberg introduced Nathan on Rounding the Bases as a tech trailblazer whose data-first approach to AI discoverability is changing the modern business game. Client stories and Google reviews are on the Our Work page.
Has Lefty Media Co actually gotten businesses named by AI?
Talk is cheap. Here is a result.
Yes, and not every time. A Kansas City trailer and storage company went from 62.8% to 80.5% on Perplexity on the same 34 questions, August to November 2026. A Kansas City home builder has been named on 6 of 756 buyer answers in the last 30 days. Both are on Our Work, misses and all.
Where has Nathan Hall been a guest?
On the air.
July 29, 2026
Cup of Joe, St. Joseph, Missouri
“Nathan Hall with Lefty Media Co.”
Nathan in front of the Cup of Joe entrepreneur crowd on AI discoverability and Pick Rate.
Short cuts from Rounding the Bases
The short version.
Who has written about Lefty Media Co?
In print.
Where has Nathan presented?
On stage.
- Kansas City AI Expo Exhibited, November 10, 2026. The Mint, Lenexa, Kansas.
- Cup of Joe Presented in St. Joseph, Missouri. Video above.
- 1 Million Cups Presented in Kansas City, March 25, 2026, at the Kauffman Foundation.
What does Nathan Hall talk about?
Book Nathan.
- 01
Known isn’t picked.
Why AI can know your business by name and still never recommend it, and what changes the odds.
- 02
Why ChatGPT knows you but Claude doesn’t.
Every AI reads the web differently. What that means for being found in all of them.
- 03
Why AI picks FedEx over your business.
The big names win AI answers by default. How a local business gets in the conversation.
- 04
I assume my AI is lying to me.
Using AI at work every day without getting fooled by it. For teams, schools and chambers.
Talks are free for schools and chambers. Otherwise, ask us. Want your team trained instead of talked to? That’s AI Training.
Book NathanPress kit
Take what you need.
Download headshotDownload stage photo
Short bio
Nathan Hall is the founder of Lefty Media Co in Kansas City, Missouri. Lefty does GEO, AEO and AI SEO, and coined Pick Rate: whether AI picks you when somebody asks who is best.
Long bio
Nathan Hall founded Lefty Media Co in Kansas City, Missouri, in 2023. Lefty does GEO, AEO and AI SEO: getting businesses named when people ask ChatGPT, Claude, Perplexity, Gemini, Copilot and Google AI Overviews who to hire, and measuring whether it happened. Lefty coined Pick Rate, first published June 15, 2026. Nathan studied computer science, network administration and security, and holds a CCNA and a CCNA Security. He publishes his research on Zenodo under ORCID 0009-0005-3040-9995, with predictions written down before the data comes in. He is also one of the Endless Game players who hold the Guinness World Records title for the longest marathon playing baseball.
- Company
- Lefty Media Co
- Founded
- 2023, Kansas City, Missouri
- Founder
- Nathan Hall
- What we do
- GEO, AEO and AI SEO
- Coined
- Pick Rate, first published June 15, 2026
- Research
- Zenodo, ORCID 0009-0005-3040-9995
- Press and booking
- lefty@leftymediaco.com
Questions, quotes or a call: lefty@leftymediaco.com
The work behind the talking is public.
We write our predictions down before the data comes in and publish the misses next to the wins. Every paper is on Zenodo under ORCID 0009-0005-3040-9995.
See the researchQuestions people ask.
- How do I book Nathan Hall to speak?
- Email lefty@leftymediaco.com with the event, the date and who will be there. Talks are free for schools and chambers. Otherwise, ask us.
- Where is Lefty Media Co located?
- Kansas City, Missouri. We work coast to coast.