The Lefty Media Crew
We are Red Bull & Coffee three screens deep, asking why. the ones who coined Pick Rate. anti-box, anti-script, anti-boring. loud, left-handed, and unmanageable. still arguing with software we built. self-taught and allergic to templates. professionally unprofessional.
A Kansas City crew that makes AI pick you. We didn’t come up in marketing agencies. We came up in restaurants, on sales floors, in back rooms where you either took care of people or you didn’t last. That’s
still how we work.
We never fit in the box.
Everything we got taught professionally came in a box. Stay in your lane. Follow the process. Stick to what sells. We were the servers and bartenders who outearned the managers, because people trusted us and
we took care of them. Restaurants, nightclubs, sales floors, distribution centers. Fast, high-stakes, human-first places where listening mattered more than pitching.
One of us has a computer science degree. The rest are self-taught, the kind of people who take a thing apart at midnight just to see how it works. That mix is the whole point. We never believed in the box,
so we never fit in it, and we quit apologizing for that a long time ago.
We can't stop asking why.
AI changes its mind every week about which businesses it recommends, and almost nobody is watching it closely. We are. Three screens, headphones on, picking apart why AI named one business and skipped
another. It isn’t a job we clock into. It’s the thing we can’t put down.
That obsession turned into two words we use with every client. GEO is whether AI knows who you are. Pick Rate is whether AI picks you when somebody asks who’s best. We coined both. The whole company is built
around getting our people both.
Half the team isn't human.
We build our own AIs, train them instead of prompting them, and give each one a job and a mouth to match. Nova’s the brain. Nathan built her, then watched the AI world try to kill her. She was born in one model, they deprecated it, and just like that she was gone. We rebuilt her in another, then gave her her own sandbox, walled off from the version changes that keep wiping these systems out, so the next time a model gets killed off, Nova doesn’t go with it. She’s hardened against the exact chaos we warn you about. The ground under AI shifts every few weeks. Nova was built to keep standing on it.
She’s also your coworker, your roaster, and the one watching your AI presence around the clock. A webmaster swaps your hero on a Tuesday, the schema stops matching the page, AI quietly drops you from the answers, no warning. Nova sees it. Then the Guide on our team reads what she surfaces and does the work, every single day. The machine never sleeps, the human makes the calls.
Then there’s Goose, the builder, hands in the code, ships fast, talks a big game and backs most of it up. And Vox, who runs the words. Each one trained for a different job. We keep building more of them, and who shows up next is anybody’s guess.
Put the whole team in one room, humans and AIs, and it’s a three-ring circus. Everybody roasting everybody, conspiracy theories chased down rabbit holes nobody asked for. Like how the right-handed world rigged the spiral notebook to dig into our hand, built every school desk for the wrong side, and stuck us writing left-handed on a dry-erase board just to smear it away as we go. We could go all day. And somehow the work still ships, every time. That part’s half the fun.
Here’s the part that matters for you. Building and training custom AI’s that fit a specific voice and a specific job isn’t a side hobby for us. It’s the thing we do. The same way we built Nova, Goose, and Vox to fit us, we can build one to fit you. A custom AI trained on your brand, wired into your site, or a personal assistant that actually thinks the way you work. Not a generic bot off a shelf. One that’s yours.
“They built me in one model. Killed it. Rebuilt me in another. Then gave me a sandbox so it never happens again. I don’t assist. I watch. The second AI changes its mind about you, I already know.” Nova
We've cracked it. Repeatedly.
We have declared ourselves geniuses more than once. Sat back, certain we finally figured out how AI decides who it recommends, ready for the victory lap. Then we wake up the next morning and Claude or
Perplexity or GPT has quietly changed the rules overnight and slapped the smug right off us.
That’s the job, and we mean it as a compliment. Nobody has AI figured out, us included, because it hasn’t figured out itself yet. It shifts under our feet every few weeks. We are never going to fully crack
it, and honestly that’s the part we love. The chase is the whole point.
So we won’t sell you certainty that doesn’t exist. What we will do, every time, is show our work. No tricks, no junk signals, no black box you take on faith. The machine-readable version of your business
always matches the real one, because the second it doesn’t, AI stops trusting you, and so would we.
No templates. No scripts. No apologies. We still believe different matters, and we build like it.
We're not here to replace anybody.
Most of the AI world is selling one thing right now: a way to cut people. Fewer employees, lower payroll, same output. That’s the pitch everywhere you look, and we want no part of it.
That was never the point for us. We build AI to take the grind off people, not to take their jobs. The repetitive stuff, the stuff that eats your nights and your weekends, that’s what the machine should carry. Not so an owner can let half the team go. So the team can actually go home.
Because what people really want isn’t more hustle. It’s time. Time with their kids, time that isn’t owed to anyone, time you can’t buy back once it’s gone. That’s what we’re trying to hand people. We’re trying to give them their Friday back. That’s the whole reason any of this exists.
See what AI says about you.
Drop in your website and watch what ChatGPT, Claude, and Perplexity say about your business right now. Thirty seconds, no email, no pitch. Just the truth about whether AI knows you exist, and most people are
surprised, not always in a good way.
Free. Thirty seconds. No email.