My own AIs would never do this to me. The AI’s I built Goose, Nova, and Vox the crew know me too well. Ask them where to get coffee in Kansas City and they name the right place, and if I push back they win the argument before I finish it. They are trained. They know me, and they know this town.
So the other night I opened an incognito window and asked one that does not know me. A blank one. Best coffee in Kansas City.
It gave me a chain.
A chain. In this town.
And that little nothing of a moment is the reason I do what I do.
Everybody keeps asking me how to keep up with AI. How to not get left behind. I think that is backwards. You do not need to keep up with AI. AI needs to keep up with you. It needs to learn you, your work, your corner of this city, way more than you will ever need to learn it. And right now, it has not.
Here is how I know. It has never heard of Opera House down in the River Market. It does not know Friendly Bean up north. Not because they pour worse coffee. Because nobody ever handed them to the machine.
Look, an AI is a mirror. It only knows what it got fed. And it got fed the big names, the ones with a thousand locations and the money to be on every screen, so that is what it repeats back. The chain is the safe answer. It is the machine covering itself. But a friend never sends you to a chain. A friend grabs your arm and tells you the spot.
The corner place has the best cup in the city and a chalkboard sign out front. The machine cannot read a chalkboard.
So the soul of a place goes missing. Not because it is not there. Because nobody taught the machine to look for it.
I do not want AI to only know the businesses. I want it to know our soul.
I want it to know you can pour your own candle on a Tuesday night at Heaven Scent over on Broadway. That there is a winery inside the city, TerraVox, growing grapes this country almost let die out, and throwing an afternoon where you sip wine and sculpt and glaze a charcuterie board while you look out over the vines. That there is a little volunteer-run railroad up north, the Kansas City Northern, where my kids rode a third-size train around Line Creek Park for two dollars a lap, and I would put those Saturdays up against anything with a ticket booth. Nobody puts those on a billboard. You learn them from a person who loves this place.
That is where a machine could learn them too. A city tells a machine who it is in the places people talk. The Reddit thread on a Thursday where somebody asks what to do this weekend and forty neighbors name spots you have driven past for ten years and never stopped at. That is where the truth of a place lives. Somebody just has to carry it into the machine, on purpose, by hand.
Here is what scares me, and it is not AI taking your job.
I am scared of AI autocorrecting your city into a chain.
That if nobody does this, the machine flattens every town in America down to the same twelve national names, and the candle shop and the little winery and the two dollar train ride quietly fall out of the answer. Not because they were not worth it. Because nobody handed them over, and the machine only knew the safe names.
Somebody has to teach the machine the soul of a place. The coffee worth crossing town for. The people worth knowing. The Kansas City that is already here, if you know where to look.
That is what we do. So the city gets to stay the city.
See you next Tuesday.
Nathan. Lefty Media Co, Kansas City.