Press and Appearances
Lefty Media Co is a Kansas City, Missouri based web studio that builds and measures AI discoverability. Founder Nathan Hall talks about how AI search actually decides who it recommends, and what a business can do about it.
Rounding the Bases with Joel Goldberg
Episode 1129 – "Win the AI Search Game"
July 28, 2026
Nathan joined Joel Goldberg to talk about AI discoverability, and why being known by AI and being recommended by AI are two different problems. Lefty Media Co is based in Kansas City, Missouri.
Watch on YouTube · Apple Podcasts · Spotify
Beyond the Build with Kevin Stucker
"Building Websites for the AI Era"
July 31, 2026
A conversation about building websites designed to be found by AI, and what changes when the first thing that reads your site is a machine instead of a person.
Cup of Joe – St. Joseph, Missouri
"Nathan Hall with Lefty Media Co."
July 29, 2026
Nathan presented to the Cup of Joe entrepreneur community on AI discoverability and Pick Rate, the measure of how often AI systems actually recommend a business rather than simply recognize it.
Also written about
- VoyageKC Magazine – Meet Nathan Hall of Lefty Media Co
- VoyageKC Magazine – Rising Stars: Meet Nathan Hall of Kansas City
- Joel Goldberg Media – "Out of the Park: Better Together," July 31, 2026
Talks
- 1 Million Cups, Kansas City. Presented.
- Cup of Joe, St. Joseph, Missouri. July 29, 2026 (video above).
Research
Two papers, pre-registered, on Zenodo under ORCID 0009-0005-3040-9995.
- Discovery, not adoption: crawler retrieval of an llms.txt resource announced through robots.txt, across seven sites on one server, and what a server log can and cannot show – September 17, 2026
- Detecting undisclosed model changes from local session logs: a method, and a worked example in which the operator was one day off – August 26, 2026
More about Nathan: leftymediaco.com/nathan-hall.